Leaders

Reacting fast to a global pandemic.

  • Virtual Event Platform Branding Microsite Design & Development Campaign Creative Peer to Peer Messaging Polls & Interactive Q&A Multi-track live streaming
Challenge:

Deliver a virtual alternative to Leader’s flagship conference - “Leaders Week New York” during the COVID-19 pandemic.

Leaders were committed to finding a way to bring senior sporting executives together in a time of uncertainty - and they quickly realised that an “off the shelf” streaming platform wasn’t going to cut it… enter Evensix.



Solution:

A bespoke platform that offered their community more value, could become part of Leader’s core offering and be built upon moving forward.

With our intimate knowledge of the brand and audience, we were able to move quickly. We started with the brand identity and value proposition, then identified the most important features we’d need on the platform. Our development roadmap was inspired by one question - how much value does this feature add to the experience? We were able to quickly prioritise development and deliver a platform that included all the essential features, in under 5 weeks.

Leaders Week Direct mobile experience
Results:

- 2,240 attendees

- 35 Speakers

- 190,200 minutes of content watched

- 2219 conversations started

- A very happy team at Leaders!
Leaders Week Direct iPad experience
Leaders Week Direct screens
Leaders Week Direct laptop experience

"This is the best conference platform I’ve attended virtually so far this year!"

Leaders Week Attendee


"Impressed with the event UX and ability to organize and get through a multi-panel global format virtually"

Cristian Nyari
Head of Commercial Content, North America | DAZN


"Well done to Leaders in Sport for pulling this virtual get-together, fantastic user interface!"

Marcus Vongpraseuth
Marketing Lead | Signify
Leaders Week Direct screens

Get in touch

Let's talk.

Speak to Joe and find out what’s possible when we apply the ‘6 Laws of Evensix’ to your brief.

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